Aquila* (Concept project design)

Problem: Aquila’s Shopify site had strong foundations but lacked the premium polish and modern shopping features expected by their customer base. The existing experience missed opportunities to streamline product discovery, enhance the user journey, and better connect their online and in-store channels. Process: I audited the current site to identify areas for improvement and selected a new theme that aligned with Aquila’s brand while offering enhanced functionality. My approach focused on refining the visual style, improving product discovery with features like quick add, and creating a more seamless, premium shopping experience across devices. Output: The result was a refreshed homepage design that feels elevated and user-friendly, supported by strategic recommendations to improve conversion and strengthen Aquila’s omnichannel presence.