Cellarspace

Platform: Shopify Problem: The client, a premium wine merchant offering high-quality wines from across Australia, required a new Shopify site that felt custom and unique to their brand. The challenge was to design a stylish, trendy online store that conveyed their premium brand image, while staying within the limitations of Shopify’s theme framework. Given the higher price point of the wines, the experience needed to appeal to wine enthusiasts, ensuring it felt luxurious yet approachable. Process: To achieve the client’s vision, we focused heavily on the visual brand style, ensuring the design reflected a modern, premium aesthetic that aligned with the brand’s identity. Despite the constraints of working within Shopify’s theme limitations, we approached the project with a creative mindset, making sure the design didn’t feel like a Shopify template. Throughout the project, we collaborated closely with the technical team to ensure all designs were feasible within Shopify’s framework. This collaboration was key in making sure we maintained a balance between design ambition and technical reality, ensuring the project stayed within scope and the final product would be achievable from a development standpoint. Output: The final set of designs delivered a highly visual, brand-focused shopping experience that was both stylish and functional. The result was an elegant, visually compelling ecommerce site that captured the essence of the brand, offering a seamless shopping experience for wine lovers.